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Marketers, only too aware that consumers are ignoring traditional ads, have adopted the "more is more" approach and have begun advertising everywhere--in taxis, fitness Elsa Peretti Teardrop earrings, hospital waiting rooms. But the clutter is numbing consumers to all the messages. Taking a cue from the social networking and texting crazes, marketers are rolling out services that help people connect with one another. A pioneer in this area is the Chicago-based mobile ad firm Vibes Media. Some of these newfangled ads don't just cut through the clutter, they inspire consumers to spread the message themselves. Companies are increasingly creating online tools that offer to help their customers.

Chains looking to bolster their usual marketing efforts have tapped into the fervor of the political-primary season with election-theme promotions in bids to win larger blocs of consumers for their products and brands. Yet underneath some of those advertising efforts lies a seemingly sincere desire to Elsa Peretti Open Heart drop earrings citizens to vote. Restaurants have conducted election-theme promotions in the past, but this could be one of the best years ever for channeling the voting enthusiasm of citizens into purchasing enthusiasm. Even if election-theme promotions can't influence voter turnout, said Len Kornblau, a New Jersey-based marketing consultant and educator, they can grab the attention of consumers because people are thinking elections now, so there's a logical tie there. Airing well-executed election-theme TV spots, whether humorous or product-focused, also can keep a brand in the public eye by cutting through the clutter of all the political ads by candidates that bombard viewers, he said.