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One way GM is addressing that issue

Chrls Iicey | Profile
September 8, 2010

In early 2006, Mr. Tiffany Hearts double pendant announced GM would no longer do broad sale ads with vehicles from different brands. He vowed last week that GM would not have "a steady diet" of incentive sale ads, because "after a while they start to lose their effectiveness."GM's Mike DiGiovanni, executive director-global market and industry analysis, said the automaker's retail sales (vs. fleet sales) accounted for 75% of the total in June, with 45 % of retail sales in midsize cars, midsize crossovers or smaller vehicles. Nearly every model GM sells in those Butterfly pendant posted higher retail sales in June compared with a year ago, he said. "Clearly our products are where the market is moving to, so we're well-positioned."The whole [auto] market is depressed," he said, because of the economy, high gas prices, the credit crunch and the housing-market malaise, which are putting pressure on every vehicle segment. He revised GM's 2008 outlook for industry sales to 15 million vehicles, down from its mid-15 million estimate earlier this year.

In June, roughly 40% of the vehicles GM sold had four-cylinder engines vs. about 22% last June, Mr. LaNeve said. If GM had had more four-cylinder models available, he added, it would have sold between 8,000 and 10,000 more vehicles. He said Pontiac's new G8 is a rare exception to that, with Heart Link earrings preferring an eight-cylinder engine in that car over a V-6.Mr. LaNeve said one of GM's big challenges is getting the word out about its broad line of fuel-efficient vehicles. "It's very tough to get that story told, but we are doing our damndest to get that story out there."

One way GM is addressing that issue, he said, is moving 25% of Buick-Pontiac-GMC's "media assets" to the new "Fuel Economy Guide" ad campaign that lets consumers figure out fill-up costs and the cost per gallon for specific GM models.Hurley et al discuss the claims of dairy industries that consumers usually see in the over-the-counter yogurt aisle. They question the label of Breyers Smart Yogurt with DHA Omega-3 that prods in preventing memory loss and boosting one's IQ. On the other hand, they also clarify that the plant's sterol esters does the trick of lowering the cholesterol content of Promise Activ Supershots.1978: Yogurt is a low-fat, calcium-rich food with "active cultures" (though it isn't quite Tiffany Cushion Hoop earrings what they're good for).2008: Yogurt can pump up your immunity, regulate your digestive health, nourish your memory, lower your cholesterol, maintain your muscles, boost your fiber intake, strengthen your bones, help you lose weight, and (why hold back?) make you happy.Yogurt has become prune juice, bran, and chicken soup, all rolled into one. But is it really a super food, or is Madison Avenue taking us for a ride?Here's what to make of the claims you'll see in the "over-thecounter" yogurt aisle.Information compiled by Amy Johnson.Will the Real Fiber Please Stand Up?



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