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McArdle women would never again tussle

Song Liang | Profile
August 5, 2010


You disagree. You tiffany earrings on sale are not one of those people, trying to plug your gaping inner ness with cut-rate consumer goods. You are a discriminating shopper, a person of real substance, a unique snowflake. It doesn't matter. QVC has something you want. And- odds are- has it at a price you can't resist.

While researching this article- that is, watching QVC in earnest- I made the mistake of suggesting tiffany necklaces sale to my television-hating mother that she should tune in to a presentation of some Reed & Barton flatware, which she'd wanted to buy for a cousin's wedding gift.

"You want me to buy something ... from the television"?" Her tone tiffany on sale suggested icy Thanksgiving dinners and rewritten wills.

And to be fair, 30 minutes later, she had not bought any flatware. Somehow, though, our family came to own three jumbo sets of Lock and Lock storage containers, in Kiwi, Fuchsia, and Coral- tiffany pendants on sale one for each of us, and one for my sister. Now that we each had a color-coded personal set, my mother explained, the McArdle women would never again tussle over the Tupperware.

This power to turn the most resistant foe into a QVC shopper has made the network one of the most effective retailing machines ever invented. Founded by the same man who started the Franklin Mint, the company began broadcasting on November 24, when it sold $7,400 worth of merchandise. Since then, QVC- it stands for "Quality, Value, Convenience"- has become one of America's largest jewelry retailers and a leading importer of goods, and has earned other superlatives too numerous to elaborate.



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